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For an area with a relatively low population, Lochaber is a very
fragmented community when it comes to marketing and promoting
the area to visitors.
FACT
Customers want to find things easily and quickly. If they can do
this they are more likely to make bookings
and buy products and services.
Visit
Fort William Ltd - a local, independent
company have made
it their quest to promote the Fort William and Lochaber area so
well
that
it gets
found time
after time by people browsing on the Internet. Working
hand in hand with it’s
sister website www.visit-fortwilliam.co.uk,
Lochaber.com is already
making
a huge impact on visitors looking
to play or relax in the most scenic area in Scotland.
WHAT ABOUT LOCAL CUSTOMERS?
We see no
reason why local customers can't find local suppliers on Lochaber.com
too. It seems rather obvious in a way - local people looking
for
local services on the local website...
Visit Fort William’s managing director – Andrew McKenna
says “Our Objective is to provide access to all sorts of
information about the area, and build links to other sites providing
more specifics about businesses and organisations. This can only
help make it easier for others to make decisions about holidays
or purchases for local products and services. It is important to
make it easy for a customer to buy.
Gemma from Ben Nevis Inn adds her business to the Lochaber
Business Directory - a 5 minute job for 2 years advertising!
This is why the new Lochaber.com website features an Online Lochaber
Business Directory - so every business and organisation
can be found by others – regardless of whether they be locals
searching for Lochaber suppliers or visitors looking to plan and
book a holiday
in what is becoming known as the Outdoor Capital of the UK. Any
Lochaber based business - however large or small can add their
sales and services details to the Directory and this information
will be immediately available to anyone online. The data is accessible
from both websites to maximise the marketing effect.
WHAT YOU GET
- Full business contact details
- email and website links to your own business
- 500 character description field - fully searchable
- a photo of your business and/or product
- a fully searchable webpage for Google to find
- feel good factor - you're part of the local business
community
- edit, update or change your entry as often as
you like
- our support and encouragement
TWO FOR THE PRICE OF ONE!
There’s a special offer on just now which provides 2 years
advertising for the price of one. For only £65.00 you can
be online, promoting your business in minutes! It’s easy
and effective! Join now and you don’t have to pay again until
June 2007. We must be mad. Seriously, if this isn't an incentive,
we don't know what is...
WIN – WIN – WIN – what’s this
about?
Pretty simple really – just like all good marketing plans.
WIN 1
If Fort William and Lochaber is serious about a long term future
as a Visitor Destination – or a place to live and work,
the most important thing to do is be part of something that is
already working well, is respected and is effective in providing
information about Lochaber.
So we want the “customer” or "visitor" to
WIN by finding what they’re
looking for.
WIN 2
Our local economy requires all businesses providing quality services
and products to succeed and do well for the future.
So we want you our “customer” to WIN by getting enquiries
and orders from this website.
WIN 3
We are totally committed to developing the quality and range of
information about Lochaber on www.lochaber.com. This takes lots
of time, energy, enthusiasm, hard work and money.
So it’s only reasonable that we WIN too, when you buy a Lochaber
Business Directory entry for your business.
You can add your business RIGHT NOW if you have 10 minutes to
spare.
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